Introduction
Your practice's (or business') web site is its primary face to its patients, customers, the professional community, investors, and other stakeholders. Your site projects your identity, credentials, services, and key messaging to the world. As such, a well-designed web site is a must. Ensuring that it can be readily found by potential customers from the over 153 million registered Internet domain names worldwide is crucial (data source: VeriSign®, The Domain Name Industry Brief, Volume 5, Issue 1 — March 2008).
RoboticEarth's web site design service not only can design and develop your new site, but we can also work with you to develop a comprehensive search engine marketing and optimization (SEM/SEO) program, including keyword selection and testing for optimized natural search results from the major search engines.
We can also set-up and manage for you a productive pay-per-click program with the advertising programs of Google, Yahoo, and Microsoft Live Search. We will show you how you can achieve significantly better search engine rankings while increasing the number of advertising impressions and conversions.
There are several factors that determine search engine ranking and this can vary from search engine to search engine. With Google, for example, one of the most important factors in ranking your site is link popularity — the number and quality of web sites that link to yours.
The specific terms, or keywords, used in your web site is a critical factor in improving search engine ranking. By selecting the keywords that will be the most effective in generating click-through's by prospective customers, and bidding on them at the lowest possible cost, you will ensure that you receive the maximum possible click-through's to your site with a rapid return on investment.
Research shows that when performing a web search, approximately 62% of the time the user never goes further than the references listed on the first page of the search results. It goes down logarithmically from there. Therefore, obtaining the highest possible ranking by the major search engines can be extremely beneficial in positioning your company against your competitors and in getting the best prospects to your site.
In order to maximize rankings, your web site should be designed to be search engine friendly. This involves several factors, including styles and layout, limiting usage of frames, plus keyword usage in body copy, proper use of meta tags, well-crafted page titles, use of graphics and other factors.
However, ranking is not the most important objective of an SEO campaign. Rather, targeted traffic is key. You want to reach prospective buyers or other targeted audiences who will click through to your site.
Conversions is the next objective. Once the visitor gets to your site, what then? There must be a compelling reason, attractive call-to-action, and easy way for them to act. This can be to register as a preferred customer, an opt-in for a newsletter, white paper, mailing list or request for information, etc. The quality of the landing page the page that the visitor clicks to is very important and must clearly represent the subject matter that the visitor is expecting to see.
How We Can Help You
RoboticEarth specializes in web site design and development for physicians and other healthcare professionals, as well as technical professionals, legal, accounting and other businesses.
We can design and develop a search-engine friendly web site that projects the professional image you're seeking for your business at competitive prices.
By implementing an ongoing effective search engine marketing/search engine optimization (SEM/SEO) program, you will be sure that your company gets the highest possible search engine ranking in your target market.
Such an SEM/SEO campaign will maximize your visibility and increase visits to your site by well-qualified prospective buyers. Nexentra can develop and manage an SEM/SEO program for your company.
We can review your current site to assess its search engine performance. In addition, we can redesign your web site to provide you with an extremely effective web presence. We can also create compelling landing pages to support your SEO program and maximize conversions.
All this at a budget you can afford.
Contact us to discuss your web site design and search engine optimization needs.
